Korea Real Estate Development Association Celebrates 20th Anniversary with CI Renewal

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date 25-10-31 18:00

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The Korea Real Estate Development Association (KODA) announced on the 27th that it is undergoing a CI (Corporate Identity) renewal to encapsulate the identity and vision of the association as it celebrates its 20th anniversary.

Kim Seung-bae, the president of KODA, stated, "As we reach our 20th anniversary, we felt it was essential to visually redefine the identity and future vision of the association." He went on to explain that the new CI will embody the values of innovation, transparency, and sustainability under the theme of "A Leap in 20 Years with Global Developers."

This CI renewal is being carried out in collaboration with Creative Director Park Young-ha, who has an impressive portfolio that includes roles such as the lead designer at Karim Rashids New York studio, chief designer at Interbrands Korean branch, design director at SPC Group, and creative director for Starbucks Korea.

Park has demonstrated his exceptional creative skills by overseeing significant projects both domestically and internationally, including the look design for the PyeongChang Winter Olympics, the BI renewal for Paris Baguette, the establishment of a local design system for Starbucks Korea, the global collaboration between BTS and Starbucks, the launch of the Jongga Kimchi Blast pop-up, the title logo design for Na Hoon-as 2023 music video, and the design for the Dokdo Soju Donghae22 distilled liquor.

Kim Dae-geon, the deputy head of the 20th-anniversary project team and chairman of the ReGun Group, emphasized that this CI renewal is a symbolic effort to announce the associations innovative leap. He mentioned, "We will unveil the new CI at the upcoming 20th-anniversary event A.N.D 20 on the 20th, sharing the associations new vision with the industry and society at large."

The A.N.D 20 event, marking the 20th anniversary of the Korea Real Estate Development Association, will feature representatives from notable firms including Kushner Companies from the United States, Mori Building from Japan, and many more.
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