Lotte Home Shopping Enhances Beauty Experience Across TV and Mobile Platforms
On the 23rd, Lotte Home Shopping announced that it is providing distinct beauty experiences tailored to the characteristics of each channel, including TV home shopping and mobile platforms.
Last year, the average purchase price of beauty products on Lotte Home Shoppings TV broadcasts rose to around 150,000 KRW, marking a 10% increase compared to the previous year. Additionally, beauty consulting experience vouchers introduced during mobile live broadcasts quickly sold out, particularly among customers in their 30s and 40s.
In response to these trends, Lotte Home Shopping plans to focus on showcasing premium products through specialized beauty programs on TV, while offering experiential products, such as beauty consulting vouchers, on mobile platforms.
The new program Beauty CEO features prominent beauty host Jang Yu-min, who shares her skincare secrets that have remained unchanged for a decade, along with introducing the latest trending products. During the launch broadcast on the 14th, the Dalba Mist Serum was highlighted, leading to the sale of approximately 4,000 sets. Starting from the 28th of this month, the program will showcase exclusive functional products.
The live commerce platform ELive is set to launch an experiential beauty service program called Beauty Pass in April. A special event for Beauty Pass was held from the 2nd to the 5th, where vouchers for makeup, scalp care, and personal color services sold out, accumulating a total order value of 100 million KRW. More than half of the purchasing customers were in their 30s and 40s.
Beginning in April, Lotte Home Shopping will regularly schedule Beauty Pass and plans to exclusively present highly praised beauty consulting vouchers, along with new beauty brands.
Park Jae-ryong, head of Lotte Home Shoppings Health and Beauty division, stated, "We plan to showcase premium and experiential service products tailored to the characteristics of TV and mobile. We aim to broaden customer experiences through products that align with changing consumption trends."
Last year, the average purchase price of beauty products on Lotte Home Shoppings TV broadcasts rose to around 150,000 KRW, marking a 10% increase compared to the previous year. Additionally, beauty consulting experience vouchers introduced during mobile live broadcasts quickly sold out, particularly among customers in their 30s and 40s.
In response to these trends, Lotte Home Shopping plans to focus on showcasing premium products through specialized beauty programs on TV, while offering experiential products, such as beauty consulting vouchers, on mobile platforms.
The new program Beauty CEO features prominent beauty host Jang Yu-min, who shares her skincare secrets that have remained unchanged for a decade, along with introducing the latest trending products. During the launch broadcast on the 14th, the Dalba Mist Serum was highlighted, leading to the sale of approximately 4,000 sets. Starting from the 28th of this month, the program will showcase exclusive functional products.
The live commerce platform ELive is set to launch an experiential beauty service program called Beauty Pass in April. A special event for Beauty Pass was held from the 2nd to the 5th, where vouchers for makeup, scalp care, and personal color services sold out, accumulating a total order value of 100 million KRW. More than half of the purchasing customers were in their 30s and 40s.
Beginning in April, Lotte Home Shopping will regularly schedule Beauty Pass and plans to exclusively present highly praised beauty consulting vouchers, along with new beauty brands.
Park Jae-ryong, head of Lotte Home Shoppings Health and Beauty division, stated, "We plan to showcase premium and experiential service products tailored to the characteristics of TV and mobile. We aim to broaden customer experiences through products that align with changing consumption trends."
Like
0
Upvote0
- PrevControversy Surrounds Glamorous Portrayal of Suspect in Motel Drug Death Case
- NextPreparing Your Skin for Spring: Embracing Slow Aging and Longevity Beauty
김한*
창업뉴스라고 왔더니 창업에 관련된게 하나도 없네요.
홍한*
이런 소식 정말 좋아요.
김샛*
정말이지 이런뉴스는 올리지 말아주세요.
No comments yet.